According to Mark Rosewater, it was not feasible to have a Magic version for every new UB card, but R&D can make Magic versions of any UB card if the need arises. But mostly, the sets would be like The Walking Dead (alternate universe cards that stand on their own). Wizards of the Coast announced that on occasion they could utilize the treatment from the Ikoria Godzilla cards (existing Magic cards skinned with the alternate universe). ![]() There will also be the occasional standalone product like The Walking Dead, but the intention is to typically make Universes Beyond as available as any other Magic product. Wizards of the Coast may occasionally do associated Secret Lair products related to the main release, like the Secret Lair Godzilla lands when Ikoria: Lair of Behemoths came out. Universes Beyond products are not only found in Secret Lairs but are sold in the whole range of Magic products. Another border color for UB cards was dismissed, because R&D (and Sales) feared that the UB sets wouldn't get treated as “this is a different subset of Magic”, but rather as “this isn’t a real Magic card”. This holofoil stamp was first seen on cards of the Secret Lair Drop Series: The Walking Dead, and that set was grandfathered in into the Universes Beyond series. These are still Magic cards, but the card frame is distinct and has a triangular holofoil stamp that denotes them as the non-canon cards. The series is branded slightly differently from regular products and has a specific look as a result. Not unlike the original Deckmaster concept, Universes Beyond is a series that combines the gameplay of Magic: The Gathering with worlds, characters, and stories of other IPs.
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